Project in One Line
We are not running one generic “Car Insurance” campaign. We are building a measurable acquisition system around high-volume, best-selling and commercially important car models.
Swift / Creta / Thar
Exact message match
Reg. No + Mobile
Insurance options
Checkout initiated
Policy purchased
Project Hierarchy
The architecture is designed to test approximately 50 priority models first, while supporting a much larger long-term model-page library.
How Models Will Be Selected
Testing priority should come from market volume and renewal opportunity, not only from early ad performance.
Best-Selling Cars
Models with strong sales and a large installed base naturally create a larger renewal opportunity over time.
High On-Road Population
Older and widely used models can generate recurring renewal demand even if they are not the newest launches.
Mass + Premium Segments
Testing should include hatchbacks, SUVs, MUVs, sedans and premium vehicles to understand both volume and policy value.
10-Day Meta Ads Pilot
Six models can run simultaneously at ₹500/day each. After each testing batch, the next priority models are rotated in until approximately 50 models have been evaluated.
Controlled 6-Model Pilot
6 models × ₹500/day × 10 days.
6 Models at a Time
Each active model receives an equal ₹500/day testing budget.
Approx. 50 Models
About nine 6-model batches are required to cover roughly 50 priority models.
Media Budget
If every one of 50 models receives a full 10-day test at ₹500/day.
| Example Priority Model | Daily Budget | 10-Day Budget | Purpose |
|---|---|---|---|
| Maruti Suzuki Swift | ₹500 | ₹5,000 | High-volume hatchback test |
| Hyundai Creta | ₹500 | ₹5,000 | High-intent SUV segment |
| Maruti Suzuki Baleno | ₹500 | ₹5,000 | Premium hatchback audience |
| Mahindra Thar | ₹500 | ₹5,000 | Lifestyle / premium 4x4 audience |
| Toyota Innova | ₹500 | ₹5,000 | Family / MUV renewal audience |
| Hyundai Grand i10 Nios | ₹500 | ₹5,000 | Mass hatchback audience |
Landing Page Strategy
One master WordPress template, reused dynamically across brands and models.
Exact Model
Ad says “Creta Insurance Renewal” → user lands on a Creta-specific page, not a generic car insurance page.
Simple First Action
Car registration number + mobile number remain the primary first conversion step.
250+ Pages
Brand, model, image, title, FAQ, metadata, tracking and copy can be dynamically populated.
Tracking: The Most Important Dependency
Current status: Stage 1 and Stage 2 are tracking correctly. Stage 3 onward needs resolution before serious scaling.
Landing / Entry
✅
Reg. + Mobile
✅
Vehicle Journey
⚠️
Quote Viewed
Plan Selected
Checkout
Payment
Purchase
Required Data Continuity
Source, campaign, creative, brand, model, UTM values and a non-sensitive journey/lead identifier should continue from BimaStreet into the Evervent journey.
Required Event Chain
Landing view → lead → vehicle journey → quote → plan selected → payment initiated → purchase.
The Funnel Math: From Click to Renewal
These are working benchmark assumptions for planning. Actual BimaStreet results should replace them as our own data matures.
Google Search
₹45–₹120High-intent insurance terms can be expensive; top-of-page clicks may be substantially higher.
Meta Ads
₹8–₹22Typically lower click cost, useful for broad model-wise demand testing.
Planning Range
8%–15%Use this only as an initial planning range until our own purchase-level data is available.
Cost Per Lead — Google
Lead = user completes vehicle registration details + phone number to fetch a quote.
Cost Per Lead — Meta
Meta may generate cheaper leads, but lead quality and deeper-stage conversion must be tracked.
What Drives Cost Per Sale Up?
Low Premium / High NCB
If premium value is low, acquisition cost can quickly become uneconomical. We must evaluate CPS against actual premium and business value.
Cross-Shopping
Users frequently compare multiple insurers and aggregators. A lead is not a sale; speed, pricing, trust and follow-up matter.
Tele-Calling Dependency
Many renewal journeys require human assistance. Faster contact, better follow-up and clean lead routing can materially affect final conversion.
What the Performance Report Should Show
The reporting should go beyond lead count and show model-wise movement through the insurance journey.
| Metric | Example: Hyundai Creta | Why It Matters |
|---|---|---|
| Ad Spend | ₹5,000 | Investment |
| Landing Page Visitors | 700 | Traffic quality |
| Leads | 185 | Stage-2 conversion |
| Stage-3 Journey | 140 | Tracking + journey continuity |
| Quotes Viewed | 90 | Commercial intent |
| Plans Selected | 40 | Strong intent |
| Payments Started | 18 | Near-purchase intent |
| Policies Purchased | 12 | Actual business result |
Rollout Strategy
Meta Model Testing
Run six models at a time and rotate through approximately 50 high-volume / best-selling priority models.
Google Search Expansion
After Meta establishes baseline data and tracking stability, extend the same model-specific structure into high-intent Google Search campaigns.
Expand the Model Library
Use the ~50-model paid testing program as the first commercial layer while continuing to build the wider brand/model landing-page library for SEO and future campaigns.
Build Once. Measure Deeply. Scale Model by Model.
The first milestone is not simply generating cheap leads. It is building reliable model-wise tracking from ad click to quote, payment and policy renewal, while testing the highest-volume and most commercially important car models.